Vice-Chancellor's Desk
Prof. Alok Kumar Rai
Director
Organization: Indian Institute of Management Calcutta (IIM Calcutta)
Specialization: Marketing & Customer Relationship Management (CRM)
Experience: 20+ years in academics, research & leadership
Profile Summary:
Prof. Alok Kumar Rai is a distinguished academician and administrator, currently serving as the Director of IIM Calcutta since July 30, 2025. He previously served as the Vice-Chancellor of the University of Lucknow (2019–2025), where he led the institution to achieve NAAC A++ accreditation (3.55 CGPA), UGC Category 1 status, and strong implementation of NEP 2020.
Academic & Research Expertise:
- Marketing Management
- Customer Relationship Management (CRM)
- Customer Loyalty & Satisfaction
- Service Quality & Management Education
- Entrepreneurship Development
Key Contributions:
- Developed mathematical models for Customer Lifetime Value & Satisfaction
- Standardized CRM curriculum across India
- Authored India’s first book on Customer Loyalty
- Published widely used book: "Customer Relationship Management: Concepts and Cases"
Research & Publications:
- 7 Books authored, 5 edited volumes
- 75+ research papers in reputed journals
- 3 major projects funded by UGC & AICTE
- 9 PhD scholars supervised
- 5 Intellectual Property Rights (IPRs)
Editorial & Media Presence:
- Editorial board member & reviewer (Elsevier, Sage, Inderscience)
- Contributor to major platforms: The Times of India, Outlook, Firstpost, Business Line
Leadership Vision:
Prof. Rai is leading IIM Calcutta with a visionary approach built on the “5 I’s” — Integration, Inclusion, Innovation, Internationalization, and Indianness — aiming to position the institute as a global leader in management education.